5/4/2023 0 Comments Clubhouse monthly active usersFor example, Twitter launched Spaces in November of 2020, while Discord and Telegram jumped into the fray with Stage Channels and Voice Chats 2.0. It also generated hundreds of thousands of downloads per day, with a plurality coming from India, Iran, and other MENA countries.Ĭlubhouse was so successful in fact, that tech stalwarts like Meta and Twitter began playing around with similar features. It reached the top spot, or darn near close, in dozens of countries around the world. With the imprimatur of folks like Elon Musk and Marc Andreessen, the app quickly ascended global charts. So, we wanted to see if the once-trendy drop-in audio app still had an audience.Ĭlubhouse had a moment back in 2020, when the invitation-only drop-in audio app garnered vocal support from a cadre of Silicon Valley insiders. So while Twitter might get some quick wins early, it still might be Facebook that wins out - even if it doesn't jump on the opportunity right away.Meta has officially pulled the plug on its Clubhouse competitor. That scale, within groups alone, gives Facebook significant scope to adapt the function for its own purposes, and eventually, end up winning the audio social space. It does seem, however, that audio meeting rooms like this would be a perfect fit for Facebook groups, which currently see 1.8 billion monthly active users. Given this, Facebook might well hold off on entering the audio social space, just for a bit, both to learn from the missteps of its competitors, and to show that newcomers like Clubhouse can compete, belying the case against it. TikTok is rapidly closing in on a billion users, which shows that Facebook hasn't got a complete hold on the market, while Clubhouse, too, has been able to grow. But there are some more recent cases which suggest that this is not entirely correct. Facebook is under investigation, on various fronts, over anti-competitive practices, with allegations that it's effectively operating as a monopoly within the social space, crushing all competition before it can gain any real traction. Meerkat raced to 2 million users, before Twitter launched Periscope, then used its network size to provide live-streaming functionality to far more users, before finally cutting off Meerkat's access to its social graph. Twitter could theoretically do similar to Clubhouse, which could end up being a death blow for the app.Īnd just like live-streaming, there's also the big blue baddie lurking in the wings, with Facebook also considering how it can incorporate similar audio meeting room functionality into its app.īut then again, Facebook might also not be so upset about Clubhouse gaining some early momentum. That's somewhat similar to how Twitter-owned Periscope overtook Meerkat in the live-streaming race back in 2015. Really, Clubhouse should be looking to open up to as many people as it can, quickly, or else Twitter might just rain on their parade, to the point that it'll get drowned in the deluge. Again, if Spaces is fairly close to Clubhouse, functionally, and big-name influencers see that they can use their established Twitter followings to amplify their conversations, as opposed to limiting their reach on Clubhouse, that could end up severely inhibiting Clubhouse's growth. That approach, thus far, has been a key strength for the app, building a sense of FOMO among those who haven't yet been invited, but it could also end up being a limitation if Twitter scales up fast, and opens Spaces up to its full audience of 192 million daily actives.Īnd even if you can't create your own Twitter Space, you can listen in to any public Space, providing a significant upgrade in audience reach over Clubhouse already. Clubhouse currently serves two million users and rising, an audience that it's built via its exclusive, invite-only approach. Right now, Clubhouse is leading the charge, but that could change quickly if more high-profile users realize that they can reach much larger audiences with the same on Twitter. But soon, it seems likely that Twitter will be going for a full roll-out of the option - which could end up having major implications in the race to win audiences in the emerging audio social race. Twitter just needs to update the format and presentation in order to ensure it meets all user needs, and aligns with expectations. Which makes sense - Twitter Spaces is built on the infrastructure of Periscope, so the back-end architecture of the tool is already established.
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